WHAT'S in a NAME...
Amara
a multi cultural perspective
In Latin the name seems to have two meanings:
'Bitter/Sour' and 'Beloved.'
The sparkling side of life
is the main focus of Amara-Photos.
However,
I do like the fact that a part of the name connects
to the bitter, edgy side of life as well.
This contrast
is very interesting to zoom into, photography wise.
​
Apparently Amara is a common name in Mongolia,
as it is derived from the verb Amarakh,
meaning peaceful.
​
​
In Ethiopian legends Amara means 'Paradise'
and signifies
'beautiful & gracious.'
​
The Amhara ethnic group in Ethiopia
accounts for about 23 million people.
In Sanskrit
the name Amara refers to
the number
​
33
it means 'Immortal'
and is also
a type of tree.
Finally, some argue
that the name
'Amara' and 'Maria'
have the same root.
​
​
So it strengthens the special connection
to my dearest Maria friends;
some of the strongest
and most inspirational ladies I know!
On the look out for a business name, I googled Amara.
​
It was a name I was familiar with as it can be found in numerous languages and cultures around the world.
​
Interestingly, each culture attributes their own signification to 'Amara,' and yet each one
aligns with my personal photography views:
​
My photography passion started in Latin America, where
'Amar' means love!
​
​
Amara is derived from the Greek "amarantos,"
meaning eternal, unfading
​
To me, that is the core of the intent of my photography.
Photography as a gift for lasting memories.
​
My professional carrier as a photographer started
in the Arabic Peninsula.
In Arabic there are two meanings for Amar:
Moon & Beauty
You can use Amar as a
compliment for ones beauty.
As well, with its meaning as 'Moon,'
it connects to my LunArtic Society
Capturing Unfading Memories
Amara's photos take on the value of photography